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Understand your customers

Understand your customers

Cost: Free

Duration: 15 minutes

Course Format: E-Learning

Language: Available in English or French

Device Compatibility: Computer (optimal), tablet, smart phone

Category: Marketing, sales and export

Level: Basic

Author: BDC

Who are your best customers? What do they want? It’s essential to understand your customers so you can find more of them and provide them with the products and services they want and desire.

In this engaging, fast-paced course, you will learn how to understand your customers and successfully lead them through a journey from discovering your company to considering your offerings to finally buying from you.

This course covers the following topics:

  • What are personas and how they can help you target new customers
  • How to create personas
  • Understanding the customer journey and how to improve it
  • Case studies to help you to understand your customers better

The content in this course is part of the Marketing Fundamentals game. To play the game and learn more about improving your marketing, click here to register.

Note: To have the best learning experience, we recommend you view this course on a computer with the latest version of Google Chrome and a strong Wi-Fi connection.

Enroll for free and enjoy many benefits:

  • stop anytime and save your session
  • easily resume your course
  • keep your course history
  • win awards and badges

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