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Determine your marketing strategies and tactics

Determine your marketing strategies and tactics

COST: Free

DURATION: 12 minutes


LANGUAGE: Available in English or French

DEVICE COMPATIBILITY: Computer (optimal), tablet, smart phone

CATEGORY: Marketing, sales and export

LEVEL: Basic


Many companies spend money on marketing activities without first defining high-level plans to guide their efforts. That’s a recipe for failure and why it’s so important to first define your marketing strategies and then implement tactics to achieve them.

In this short, fast-paced course, you will learn how strong marketing strategies and tactics work together to grow your business.

The course covers the following topics:

  • What’s the difference between marketing strategies and tactics
  • How to use a growth strategy matrix
  • Examples of strategies and tactics you can use in your business
  • Case studies to help you come up with strategies and supporting tactics

The content in this course is part of the Marketing Fundamentals game. To play the game and learn more about improving your marketing, click here to register.

Note: To have the best learning experience, we recommend you view this course on a computer with the latest version of Google Chrome and a strong Wi-Fi connection.

Enroll for free and enjoy many benefits:

  • stop anytime and save your session
  • easily resume your course
  • keep your course history
  • win awards and badges