logo BDC
Set your marketing objectives

Set your marketing objectives

COST: Free

DURATION: 10 minutes

COURSE FORMAT: E-Learning

LANGUAGE: Available in English or French

DEVICE COMPATIBILITY: Computer (optimal), tablet, smart phone

CATEGORY: Marketing, sales and export

LEVEL: Basic

AUTHOR: BDC

Think of marketing objectives as a roadmap for attracting more customers to your business. They keep you on track toward your destination – a growing business.

This short, engaging course teaches you how to set marketing goals that drive constant improvement and growth. You will learn how to define the outcomes you want and then go after them.

The course covers the following topics:

  • What makes a strong marketing objective
  • How specific goals allow you to budget and measure performance
  • Why you need to avoid “vanity” goals
  • Case studies describing how businesses use objectives to improve their marketing

The content in this course is part of the Marketing Fundamentals game. To play the game and learn more about improving your marketing, click here to register.

Note: To have the best learning experience, we recommend you view this course on a computer with the latest version of Google Chrome and a strong Wi-Fi connection.

Enroll for free and enjoy many benefits:

  • stop anytime and save your session
  • easily resume your course
  • keep your course history
  • win awards and badges

Share

Courses of similar interest

Marketing, sales and export

Learn about marketing strategies and tactics and how big picture marketing plans lead to specific actions to grow your business.

Marketing, sales and export

Learn how to make your business stand out from the competition with a unique and compelling brand identity.

Marketing, sales and export

Learn about the fundamentals of marketing to help you successfully promote your business.

Marketing, sales and export

Learn why it’s important to set a budget for your marketing efforts and carefully track your performance to see where your dollars are best spent.

Marketing, sales and export

Learn the fundamentals of agile marketing, a proven method for attracting customers by rapidly launching campaigns and improving them based on results.

Marketing, sales and export

Learn how to identify your ideal customers and lead them through the journey from discovering your company to exploring your offerings to buying.