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Identify your competitive advantage and brand

Identify your competitive advantage and brand

COST: Free

DURATION: 15 minutes


LANGUAGE: Available in English or French

DEVICE COMPATIBILITY: Computer (optimal), tablet, smart phone

CATEGORY: Marketing, sales and export

LEVEL: Basic


A business must stand out in the marketplace or it will have a hard time attracting and keeping customers. That’s why it’s critical to build a strong brand that communicates why customers should choose you over the competition.

In this short, easy-to-understand course, you will learn how to identify your unique competitive advantage and use it to create a brand experience that attracts customers and keeps them coming back for more.

The course covers the following topics:

  • How to identify your competitive advantage
  • What makes a successful brand
  • The importance of a value proposition and how to create one
  • Case studies to show you what goes into building a strong brand identity

The content in this course is part of the Marketing Fundamentals game. To play the game and learn more about improving your marketing, click here to register.

Note: To have the best learning experience, we recommend you view this course on a computer with the latest version of Google Chrome and a strong Wi-Fi connection.

Enroll for free and enjoy many benefits:

  • stop anytime and save your session
  • easily resume your course
  • keep your course history
  • win awards and badges