DURATION: 90 minutes
COURSE FORMAT: Game
LANGUAGE: Available in English or French
DEVICE COMPATIBILITY: Computer (optimal), tablet
CATEGORY: Marketing, sales and export
In this engaging game you will learn the fundamentals of marketing by participating in a car rally across Canada. You will race against four other entrepreneurs. Along the way, you will learn about how the other entrepreneurs have marketed their business and come to understand key marketing concepts. As you successfully complete the challenges, you will collect fans and money. The entrepreneur with the most fans at the finish line wins!
At the end of each leg of the race, you will have the opportunity to reflect on what you’ve learned and how you can apply it to your business. During your journey, you will enjoy several short videos that will deepen you understanding of how to best market your business. You can also download and fill out a handy marketing journal that will be helpful when you work on your marketing plan.
This game covers the following topics:
NOTE: To have the best learning experience, we recommend you do this course on a computer with the latest version of Google Chrome or Firefox and a strong Wi-Fi connection.
Learn about marketing strategies and tactics and how big picture marketing plans lead to specific actions to grow your business.
Cost: FreeDuration: 12 minutes
Format: E-LearningLevel: Basic
Duration: 12 minutes
Learn how to make your business stand out from the competition with a unique and compelling brand identity.
Cost: FreeDuration: 15 minutes
Duration: 15 minutes
Learn why it’s important to set a budget for your marketing efforts and carefully track your performance to see where your dollars are best spent.
Cost: FreeDuration: 10 minutes
Duration: 10 minutes
Learn the fundamentals of agile marketing, a proven method for attracting customers by rapidly launching campaigns and improving them based on results.
Cost: FreeDuration: 7 minutes
Duration: 7 minutes
Learn why it’s important to set specific objectives for your marketing and what kind of goals will support your company’s growth.
Learn how to identify your ideal customers and lead them through the journey from discovering your company to exploring your offerings to buying.
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