How to start a business – Marketing

Note: To have the best learning experience, we recommend you view this course on a computer with the latest version of Google Chrome or Firefox and a strong Wi-Fi connection. If you decide to view this course on a mobile device, we recommend you use Chrome.

What is marketing? Marketing is about getting people who have a specific need or problem to know, like and trust your business. This short course will introduce you to key marketing concepts and best practices to help you successfully market your business. You’ll hear from a BDC expert who will talk about where to start with marketing your business, as well as some of the best marketing channels for small businesses to invest their time and money in. You’ll also hear from an entrepreneur on how she worked on her marketing plan and what challenges she faced along the way.

At the end of the course, you’ll be able to work on your ideas in a handy travel journal—a great place to keep notes and start working on your marketing plan. Your journal will also contain tips on, and additional resources for doing business in Canada.

This course is part of the comprehensive program, How to Start a Business, which guides you through all aspects of starting a business in Canada.

The program covers the following topics: 

• defining your business structure
• an overview of the business plan
• financing your business
• hiring and retaining employees
• marketing
• sales
• networking

Click here if you would like to enroll in the program instead.