How to start a business – Sales

Note: To have the best learning experience, we recommend you view this course on a computer with the latest version of Google Chrome or Firefox and a strong Wi-Fi connection. If you decide to view this course on a mobile device, we recommend you use Chrome.

Sales success is about converting prospective customers into paying customers. With the right sales strategies and tactics you’ll discover how to meet customer needs and close an increasing number of sales. This short course will help you plan the best sales strategies and tactics to achieve your business goals. You’ll hear from a BDC expert who will discuss key sales strategies you can apply to your business, as well as how to be effective in your sales tactics. You’ll also hear from an entrepreneur on how he worked on his sales strategy and what challenges he faced along the way.

At the end of the course, you’ll be able to work on your ideas in a handy travel journal—a great place to keep notes and start working on your sales plan. Your journal will also contain tips on, and additional resources for doing business in Canada.

This course is part of the comprehensive program, How to Start a Business, which guides you through all aspects of starting a business in Canada.

The program covers the following topics: 

• defining your business structure
• an overview of the business plan
• financing your business
• hiring and retaining employees
• marketing
• sales
• networking

Click here if you would like to enroll in the program instead.