Entrepreneur's Learning Centre
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Marketing, sales and export
Plan your marketing budget
Plan your marketing budget
Learn why it’s important to set a budget for your marketing efforts and carefully track your performance to see where your dollars are best spent.
Marketing, sales and export
Principles of agile marketing
Principles of agile marketing
Learn the fundamentals of agile marketing, a proven method for attracting customers by rapidly launching campaigns and improving them based on results.
Money and finance
Profitability
Profitability
Learn how to analyze your business’s profits so you can better control your spending, optimize your pricing strategy and find the best mix of product and service offerings.
Money and finance
Raising capital
Raising capital
Learn about your financing options and how bankers evaluate your business.
Marketing, sales and export
Set your marketing objectives
Set your marketing objectives
Learn why it’s important to set specific objectives for your marketing and what kind of goals will support your company’s growth.